Hi, my name is Tudor Totolici, and this is my story. I came to Bucharest in 2005 looking for a career in IT. I started my studies believing that I was looking for a career path. Seven years later, living in Barcelona, my quest is now for a way of life. My main focus is online marketing, web development and related marketing topics.

Some of my credentials may be found below, but for more information I am available at tudor.totolici [at] gmail [dot] com.

Work

From 2005 until 2011 I worked for and collaborated with different advertising agencies in Romania (Publicis, Draft FCB, MB Dragan, Republika Interactive). My main focus was online marketing. Throughout these four years I assisted my clients either start online businesses or build up their online presence from scratch. As the impact of the crisis which began in 2008 started to reach through the echelons, from the magnates down to the consumers, worldwide, the general mindset began to change, to adapt. The demand for online marketing grew exponentially. It was a very challenging period, but it was also an amazing opportunity to learn and explore the different marketing tools and techniques.

As of 2011 I founded my own web development business. In addition to design and development I also provide my clients with services ranging from online marketing to content management strategy.

This year (2013), in one of the defining steps in my quest for a way of life, i moved to Barcelona and started working for kigo as a Web Development PM.

Education

From 2005 until 2007 I studied Cybernetics, dreaming of a career as a programmer or maybe a system analyst. It had everything I was hoping for at the time, computers, mathematics and statistics. In 2007, I made an abrupt change: I left computer sciences behind, and started undergraduate courses in marketing. This also affected my career choices at that time, or perhaps it may have been the other way around. I finished in 2011 and got my graduate degree with a thesis titled: Social Commerce – How to grow an e-commerce business starting from Social Networks. I am currently studying for my master’s degree in Brand Management.

Speaker

In 2009 and 2010 I was a regular speaker for online marketing conferences throughout the country (Romania), giving more that 30 speeches on topics like social media, content marketing, social apps and more. In the last two years I traded public speaking for trainings and online marketing seminars, although I occasionally give talks at events organized by student organizations.