Loading...
February 19, 2012#

Frontera – Cabernet Sauvignon – 2010

Another great adittion to my collection is the Frontera 2010 Cabernet Sauvignon.  It’s a balanced and fruity wine, rich yet medium in body. This wine is an ideal starting point to explore the fabulous wines of Concha y Toro, Chile.

The color of the wine is a dark, ruby red with aromas of cherries and blackberries. This Cabernet Sauvignon is very concentrated, rich in flavor, perfectly balanced, and boasts a satisfying and lingering finish.

Frontera is just one of the many brands produced by Chile’s Concha Y Toro. The Concha Y Toro history begins in 1883 when local politician and businessman, Don Melchor Concha Y Toro introduced French Bordeaux grapevines to the Pirque region in Maipo Valley.

Frontera wines are named after the four natural frontiers that protect our lush, sun-drenched vineyards. The Atacama Desert in the north, ice-fields of Patagonia in the south, the cooling influence of the Pacific Ocean to the west and the imposing Andes Mountains in the east.

The wine company now exports to more than 130 countries and is one of South America’s largest wine companies. The uses wine estates located throughout the region providing for diverse soil and diverse climate conditions. This allows the company to have a wide array of wine varieties in the Chilean wine industry.

This large producer, one of the most popular imported brands in the U.S., offers a full range of wines, from everyday to cellarworthy. The quality standard is reliable and pricing is friendly. For the volume, quality is high, as the wines are fresh, clean and well-made. At the entry level, Concha y Toro’s wines can be great value.

It’s definitely not one of my favorite wines but for it’s price is a good wine. I couldn’t find any food recombination that go with it, so I guess it’s great for a quiet night of chattering with friends.
February 14, 2012#

You know where you are now, and are ready to figure out where you need to be to meet your goals, satisfy your customers, and beat your competition. In a nutshell, that’s the first step of your actual content strategy–figuring out where you need to be based on all of the things above. 

http://e3contentstrategy.blogspot.com/2010/10/content-strategy-in-6-crazy-simple.html

February 14, 2012#

Get inside your client’s head

This week I miss summer. I just try to stay away from the snow and keep warm. I also discovered a new vanilla tea from Twinings which goes great with the “long winter nights”. Ok. I what i want to discuss today is your ability to get inside your client’s head.

You aren’t always the supplier. Most of the times you play the role of the client and you’re pretty good at it. You are demanding, you sometimes make irrational choices and most of the time you let yourself be susceptible to advertising.

So if you’ve seen life trough the eyes of the customer so many times why don’t you act on it. You know the questions. You know the misconceptions. You’ve heard the myths. Find these in your product or niche market.

Imagine you are selling cars. More than half of your clients won’t know what horse power is or does. Almost all of them won’t know what “1998cc” means. What they want from you is the benefits. “What can I do with it and why is yours different?” But please be smart about it.

This is a great way to start your content strategy. After that, focus on the negative aspects, be fair. Tell people a story and let you content take them trough the decision process. Be patient and take time to explain and answer questions.

Compare this approach to what you are doing now. See any difference?

image (c) http://www.public-domain-photos.com
February 13, 2012#

The X-Files

I am a very big fan of the show. I enjoy the mystery and the unexplained, but most of all I like the mythology of the show. The story behind all 9 seasons. The government plot, the CIA, NSA and all the other agencies. What Scully and Mulder end up doing is going around in circles trying the find a purpose for their work, a deeper meaning.

I can’t help but wonder if not all marketing managers today are doing the same thing, running around between PPC, CPM, GRP, ROI etc. They seem disoriented, they seem like they’ve lost control. And this is going on for quite a bit now.

Have you seen this? It’s the worst kind of work related stress. Losing all purpose. If you find yourself in this scenario please stop. Take two steps back and three deep breaths. Relax!

You are at a crossroads. Either you carry on the same path and see at some point everything collapse around you or you decide to take action. Why don’t you start thinking about your clients? What would they expect from your product? Why not talk to them directly?

Try figuring out o path that can help your client get from he is now to where he wants to be. Find the shortest way that also complements you business goals. But always start from your client not from your sales target or profitability target.

From here you can set up tactics and SMART objectives that can and should include a pro-business thinking pattern. Analyze your steps along the way and rethink the final goal if for some reason clients change their attitude.

I think I’m making this sound to theoretical. Let me give you some examples. Why send out a newsletter if you clients don’t have access to email where they work. Why spend money on TV ads when your potential clients are getting their info from the Internet. Why try to build a great distribution network in retail stores when your clients are doing all the shopping online. If it’s working for others it dosen’t necessarily mean it will work for you too. Get the point?

And finally my personal example of a goal: at the end of the year my customers should be happy about their online presence, about the results they have and ultimately thank me. This is what I hope to achieve in 2012. How about you?

Last but not least the guy in the picture above is “Cancer Man”. A well known character from the series. He portraits the government and symbolizes the worthless result of hours of work.  You don’t want to meet this guy, you should’t meet this guy. But it’s all up to you to act now.

image (c) http://media.paperblog.fr/
← Older Entries
Newer Entries →