I see many of my clients waking up in the morning and forgetting to “enjoy the sunrise”. I myself have been there for the last couple of months. Waking up and jumping at my smartphone, checking emails, trying to find some order in the chaos. I was worried that my plans would not succeed. I was micro-managing everything. And it was not the solution.

When you have to lunch a new product or service what do you have in mind? Yourself? The potential client? The problem it solves? I always wonder why it is so hard to focus on the actual result.

You, the business owner

Most often you think to much regarding the actual product / service lunch that you forget the bigger picture. You get so involved, like myself, in the little details that you care not to look at what’s happening at a bigger scale right now. Thisis the momement you have the biggest chance of failure. This is the single momemnt when you care more abut the color / lights / texture etc. than of what your customers are hoping to receive.

And that’s a shame. Because you are the only one that get’s to really interact with the customer, you are the only one that can provide real insight into what the product should be about. Let others focus on the little details. You are the “mastermind” here.

Stop for a second and look beyond the unimportant stuff, remember why your heart was in this in the first place. This kind of clear perspective can and will bring success in the long run.

They, the marketing agencies

They have the best intentions when it comes to your product. They really do. But they have so many other clients, so many other projects that they too forget to enjoy life, to do the little things. They are probably the best at what they do. But they forgot one thing along the way: how to relate.

They don’t understand the little problems because they don’t have them anymore or they learned to ignore them. When they try to give an opinion it’s mostly based on their own lifestyle. They are the ones that should be looking at the client and from the client’s perspective. But more and more they choose their own.

You have to bring them on track every time and advise them every step of the way. And even if you can do that and you do a fine job, you shouldn’t. They should be you partner and ease your journey not make it even harder. What you have to do in this case is to learn to use their knowledge and ignore their prejudice. And this can become overwhelming at times.

Me, the consultant

I come into play somewhere in the middle of all this.  I help you succeed in finding that bigger picture. I help you audit the agency’s work and most of all i help you measure the success of all the activities. I show you how they all come together dictating your business success or failure.  I am not a magician. I don’t make a bad business work. But I can show you where you got it wrong.

Maybe the next day you will wake up looking at the sunrise, knowing that you business is coming right on track. Maybe you will once again enjoy the little things and find that magic feeling that drove you into business in the first place.

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