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August 27, 2010#

Inna – Campanie pe Facebook

Sa faci o campanie pe Facebook este foarte pe trend atat pentru companii sau organizatii, dar mai nou si pentru artisti.

Insa in momentul in care hotarasti sa faci o campanie pe Facebook e nevoie de mai multi factori care sa functioneze perfect in acel moment. Sunt zeci de concursuri care se lanseaza zilnic, dar nu toate au succes. O campanie pe Facebook reusita trebuie sa se adreseze direct doar oamenilor interesati, in momentul in care le poate capta in totalitate atentia si in momentul in care le poate oferi ceva relevant pentru ei. E nevoie de o planificare exacta si de un concept care sa fie potrivit momentului.  Cred ca tocmai planificarea a lipsit campaniei lansate saptamana trecuta pe pagina Innei.

Saptamana trecuta Inna a pornit un concurs in care promitea cadou propriul ei Porche Boxer pentru unul dintre fanii paginii ei. Singura conditie era ca 1 milion de oameni sa devina fanii ei in 48 de ore.

Pe data de 19 August la ora 12:37 pm Inna a publicat mesajul pe pagina ei de Facebook. Totul a inceput asa:

News: Super contest: We’ve almost 600.000 fans on this page! If we reach 1 million fans in 48 hours, one of you will make Inna a pedestrian, will get INNA’s car, a Porche Boxster! Share this page on your wall, suggest it to your friends and you might just be the lucky winner! Good luck! PS: Inna will pick the winner!

Si s-a terminat asa 2 zile mai tarziu:

Unfortunately, the contest is over. The 1 million mark wasn’t reached. However, we’re giving away 100 signed INNA CDs to the first 100 commentors. Leave your comment now!!

campanie pe facebook

Cum ziceam, cea mai mare hiba a campaniei a fost planifiarea. A inceput joi la pranz, prin urmare 48 de ore se faceau sambata dimineata. A cuprins o perioada moarta vara in online cand oamenii fie pleaca in weekend, fie isi petrec serile afara din casa. Un alt argument ar fi explicatia foarte buna data de Bogdana despre latenta culturala.  Timpul in care aceasta informatie a trecut in universul Facebook de la relevant la uitare a fost de cateva ore.

Ce cred eu ca a vrut sa obtina Inna a fost awarness si press love. Numai ca o campanie pe Facebook care sa dureze 48 de ore nu are cum sa castige atentia opiniei publice atat de repede. Un experiment cum a fost asta, fie el si esuat, ne va invata ce sa evitam pe viitor. Si ce sa invatam. Poate in primul rand ca o campanie pe Facebook presupune mai mult decat un premiu motivant. N-ati fi zis, nu? :)

August 19, 2010#

Indolenta sau agonie?

Astazi ma gandeam la romani si la nevoia lor de a avea o parere despre orice. E ciudat cum unele persoane stiu tot si se pricep la orice, cum “stiu ei mai bine” sau “au auzit ei”. Si asta e valabil mai ales cand vine vorba despre Internet. Sincer nu cred ca e ignoranta, cred ca e o nevoie de a nu se simti exclusi. Isi dau seama ca sunt depasiti si isi prelungesc agonia.

ignorance is bliss

(c) elle.com

In momentul in care incepi sa cheltui bani de unul singur cu campanii pe Internet e ca si cum ti-ai renova singur apartamentul. In unele cazuri nu o sa iasa, evident ca e posibil sa reusesti dar cu siguranta te va costa mai mult decat daca apelai la un specialist. Plus ca e posibil sa mai strici si mobila prin casa.

Cat de greu e sa incerci sa iti recunosti limitele si sa ceri sfatul unui profesionist?

June 16, 2010#

Sales training

The existing training methodologies do not explain or fully take into account the human characteristics of the people who actually make the purchase decision. They concentrate on the logical and procedural aspects of the sales cycle. In short, they offer frameworks that are limited to the “tangible” processes of the sales cycle.

Taken from here.

February 27, 2010#

There are more than 3 social networks

You’ve probably been using them for over a decade in some instances, but in the rush to get on twitter they are all but forgotten. Blogs, forums, yahoo groups, they’re all still hugely popular. What’s more (apart from the spam) they’re not marketed to. But they’re full of people who are interested in what you have to say.

February 27, 2010#

Is this the future?

In a session on Mobile Communications 2.0′ at the Mobile World Congress in Barcelona, Facebooks VP of User Growth, Mobile and International Expansion Chamath Palihapitiya shared the social networking giants current mobile strategy and its plans for the future.

February 22, 2010#

Quasi‐Utility Maximization

Many types of behavior can be well understood in terms of people coherently maximizing utility that they anticipate, but failing to make rational choices because they either don’t think “globally” about all of their choices, or systematically mispredict how they will feel in the future.

February 21, 2010#

7 basic principles that influence behavioral economics

  • Other people’s behavior matters
  • Habits are important
  • People are motivated to ‘do the right thing
  • People’s self-expectations influence how they behave
  • People are loss-averse
  • People are bad at computation
  • People need to feel involved and effective to make a change
February 20, 2010#

What is Behavioral Economics?

February 20, 2010#

Today i started reading about behavioral economics

The standard economic theory is known as neoclassical economics. Neoclassical economics stops short of trying to explain where people’s preferences come from, so it does not take account of the direct influence of other people’s behaviour and social norms on our behaviour. The theory assumes we independently know what we want and that our preferences are fixed. This standard theory is very good at explaining short-term decision-making (I want green vegetables and choose beans as they are on special offer) but  cannot explain longer-term changes in preferences (I now only choose organic food). Along the same lines the importance of institutions – both formal institutions such as regulations, and informal ones, for example, how people organize markets – and the evolution of the whole economic system are not subjects of neoclassical analysis.

February 10, 2010#

Google Buzz

Google showed that, unlike with Wave, they are willing to integrate Buzz into the majority of their products. Out of the box, It is integrated with Gmail, Google Profile, the mobile homepage, Google Maps mobile and so on. If you think about it, almost everyone who uses any Google Service will be, at least, taking a glimpse to Google Buzz.

Microsoft tried this with their Live Spaces and ‘your network’ crap that just turned Hotmail into an annoying mess. Yahoo tried it and failed with their status updates and ‘connections’. Why does Google think it will succeed where they failed?

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