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November 24, 2011#

Who manages the Facebook page?

The most sincere answer is: You! You the owner should manage your own Facebook Page. Either you are a start-up or the member of the marketing team in a big company you should take care of your “Fans” directly. You know them best, you can offer the fastest reaction to any type of comment and you can benefit the most from direct feedback.

When do you request the help of  an agency? When you need an editorial plan, when you need thorough monitoring and most often when you can’t commit to a daily publishing schedule.

You planned writing once a day. Write! Twice a day? Write! Ten times a day? Too much :)

November 23, 2011#

How much control do you have over your own personal brand?

When it comes to personal branding i was always a little reluctant. I believe in it’s existence and in the opportunities it creates but I don’t believe you can control it 100%.

The moment you start communicating to 10 or 20 people, you coluld try to keeps thing sunder control. You could try more or less to model thier view of you work. But what if you are reaching 1000 or 10000 people?

If you are starting to promote yourself the most important thing should be to find those values and elements that best dfine you. You should be consistent in communicating them. In the end people will get it.

 

July 12, 2011#

Hai ca merge si asa!

Orice proiect facut de dragul de a fi facut sau mai rau, de dragul banilor, nu are cum sa aiba succes. Nu poti sa faci ceva cu gandul doar la bani. Nu poti aduce valoare daca mintea ta e doar la profitul ulterior.

Nu e neaparat o frustrare, e mai mult o constatare. Pe o piata de online in care majoritatea fac lucrurile pentru bani sau doar la cererea explicita a clientului, nu ai cum sa nu faci succes. Vei face bani si iti vei face un renume in momentul in care livrezi lucruri de calitate care aduc rezultate.

Nu e vina clientilor si nu e vina agentiilor; e vina noastra a tuturor ca ne-am plafonat intr-un sistem care livreaza mediocritate.

June 29, 2011#

Cum faci un viral – pro si contra

Dragos scria aici despre marketing-ul viral. Sunt in mare de acord cu el dar sunt cateva lucruri care nu imi plac in abordarea lui.

” partea mai jucausa a comunicarii ” + ” Neaparat o controversa ” -> eu nu as zice contorversa, as zice nevoia de a starni sentimente. Ii starnesti compasiune, ura, fericire, ras, plans .. oricare din acest sentimente duse la extrem creeaza viralitate.

Porneste de la o controversa si vei avea haos in departamentul de PR. Da-le ceva cu care sa relationeze. Da-le ceva care sa ii faca sa se simta intr-un mediu familiar. Si in nici un caz nu il directiona catre hateri. Il directionezi catre comunitatile de fani din jurul brandului tau. Ei sunt cei care vor da mesajul mai departe.

E adevarat ca nu poti controla viralitatea dar ii poti potenta sansa de succes.

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