When it comes to personal branding i was always a little reluctant. I believe in it’s existence and in the opportunities it creates but I don’t believe you can control it 100%.

The moment you start communicating to 10 or 20 people, you coluld try to keeps thing sunder control. You could try more or less to model thier view of you work. But what if you are reaching 1000 or 10000 people?

If you are starting to promote yourself the most important thing should be to find those values and elements that best dfine you. You should be consistent in communicating them. In the end people will get it.